Visual Identity

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Guidelines for use:

1. All of the University of Toronto's signatures are official marks of the institution.  As such, they should be protected and their use controlled.
2. Any U of T signature must always appear exactly as designed and must never be altered in any way
3. U of T's signatures consists of two elements – the crest and a wordmark. These two elements must always appear together as part of a full University of Toronto signature – never use either the crest or a wordmark on its own.
4. U of T's official colour is Pantone 655 (dark blue).  All U of T signatures must appear in Pantone 655 unless they are being used in black and white printed materials, in which case black U of T signatures must be used.
5. All U of T signatures, whether P655 or black, must appear on a white background.  For U of T signatures to be fully accessible, please do not use them reversed out (or 'white').
6. In printed materials, the width of the shield within the crest area of all U of T signatures must appear 0.25" or larger; on websites and other digital materials, it must appear 80 pixels in height or larger.
7. A minimum margin of clear space must be left around all sides of U of T signatures. This clear space must be equal to 50% of the height of the crest in all printed and digital materials, except for websites where it must be equal to 25% of the height of the crest.
8. The University of Toronto's visual identity is built on three main tiers – an overall U of T signature, Faculty signatures and departmental signatures.

Brand Colours

Font

Our primary typefaces are Trade Gothic (available on Canva Pro) and Bembo.

• When using Trade Gothic, the minimum font size in body copy for print should be no smaller than 9.25 point.
• For photo captions, asterisk notes, and legal text, the point size should be smaller but no smaller than 7 point.
• The minimum font size in body copy for print should be no smaller than 10.5 point.
• Note: The use of these typefaces requires the purchase of a commercial licence. Contact mogen.communications@utoronto.ca for details.

Access the Temerty Style Guide.